Introduction
This report forms a part of the Datamonitor's newly introduced product series titled ""Product Insights"". It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
*Examines new product launches in the Indian bakery and cereals market, segmented by key categories
*Contextualizes India in the new product launches globally
*Identifies the key players in the market leading the new product launches
*Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, India ranked third in terms of the number of new products launched in the bakery and cereals market in 2009.
The majority of the new products launched in India were in the cookies category which accounted for 60% of the new products launched in the market.
In 2009, blended flavors were the prominent flavor/fragrance in all new bakery and cereal products launched in India while plastic was the most popular packaging material. Majority of products launched in the bakery and cereals market in India in 2009 were priced in the range of INR1025 with 'vegetarian' being the most popular claim among them.
Reasons to Purchase
*Assess product innovation trends in your market
*Learn from successful new product launches
Table of Contents : ?
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
New product launches: a global perspective 2
New product launches in India 2
Product launch analysis 2
INTRODUCTION 4
Product launch analytics 4
Market data analytics 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE 9
Overview 9
Key trends driving new product launches globally 9
Rise of private-label bakery brands 9
Increasing health-consciousness among consumers 10
Rise of comfort food 10
Convenience 11
Increasing impulse purchases 11
Growth of premium artisanal bakery products 12
Demand for greater variety 12
Local taste plays a dominant role in product introduction and success 12
Increase in 'ethnic' products 13
The rise of the vegetarian 13
New product launches by bakery and cereals categories 14
Comparison of India with leading countries globally 14
Examples of innovative launches 15
NEW PRODUCT LAUNCHES IN INDIA 17
Overview 17
Key trends driving new product launches in India 18
Increasing demand for healthier food products 18
Indulgence fuelled by increasing disposable income and young population 19
Manufacturers are launching products that account for regional and cultural factors 20
Rural demand as a key driver 20
Social approval of a product 21
The power of children in influencing purchase decisions in the bakery market 21
Rise of private labels 22
The pull of freebies 23
Increasing product launches in the low-price, high-volume segment 24
Category growth versus launch analysis 25
Segment growth versus launch analysis 26
Leading players and their new product launch trends 27
PRODUCT LAUNCH ANALYSIS 30
By flavor and fragrance 30
Overview 30
Top flavor: chocolate 31
Product examples: chocolate flavor 32
By packaging material 34
Overview 34
Top packaging material: plastic 35
Product examples: plastic packaging 36
By price point 38
Overview 38
Product examples 39
Price point: economy (INR0-25) 39
Price point: premium (INR25-50) 40
Price point: super-premium (above INR75) 41
By claim/tag 41
Overview 41
Top claim: 'vegetarian' 42
For more information please contact :
http://www.aarkstore.com/reports/Product-Insights-Bakery-and-Cereals-in-India-57602.html
http://blogs.aarkstore.com/
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From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
URL: www.aarkstore.com
About the Author:
Aarkstore Enterprise specialize in providing online market business information on market research reports, books, magazines, conference booking at competitive prices, and strive to provide excellent and innovative service to our customers.
Author: Neel
Date September 6th, 2012 Filed in Business
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